Au Naturale is a clean cosmetics brand that uses only ethically sound, factually healthy & naturally sourced ingredients in their products. Au Naturale is both a brand & a cause, as the company fights a political battle to demand stricter regulation of cosmetic products in the United States in addition to providing consumers toxic-free alternatives.
Coming full circle, founder Ashley visits Washington D.C. regularly to lobby for the Personal Care Act, a movement to demand stricter ingredient regulations.
This cosmetic line serves as physical evidence that cleaner beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company's greater political mission.