Why you will love Elate: Thehir products are sustainably made in Canada and they’re cruelty-free, and vegan. Elate is certified by Leaping Bunny and PETA, and all of our ingredients are fair trade. They also have really unique packaging goals. Right now, more than 75% of their products are waste-free, every piece of packaging they use is either recyclable, reusable or plantable. They are aiming to get that up to 100% within the next four years. Elate also donates to a variety of causes close to their hearts, including ones that support women, children and the LGBTQ+ community.
But the most important thing you need to know is that they care about helping you change the status quo. They help you minimize your consumption by creating a capsule makeup collection just for you, so you only have what you need, no more, no less.
With a passion for sustainability and 20 years of experience in the beauty industry, Melodie Reynolds created a company with a simple message: our daily choices create global impact, and choosing ethical products means a more positive result. Since 2014, she’s been in the business of creating innovative beauty products that encourage self-love and empower everyone to make better choices for their daily rituals. Melodie's values are woven tightly into the fabric of Elate, with kindness at the forefront.
At the end of the day, she believes, the ethics,and purpose of a company all distill down to one thing: how did we leave the people and planet? She encourages the Elate community to see the beauty in everyday routines, and recognize that routine becomes ritual when the action is more important than the result. Her personal mission is to change the world, one lipstick at a time.