KeepCups have a lower carbon footprint than disposable and reusable alternatives. After just 4 uses KeepCup Thermal has lower carbon emissions than a compostable single-use cup. The same is true after 10 uses for our other products. After 8 uses KeepCup Thermal has a lower impact than disposable cups, and after 24 uses for our other products. People purchase KeepCups because they love the way they look and feel, and continue to use them because they form a positive habit.
It started in a Melbourne cafe with a simple idea: keep it and use it again. When siblings Abigail and Jamie Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene.
As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable. In 2007, following the successful trial of a reusable soup mug, they decided to design and manufacture their own – a barista standard reusable cup for people to enjoy better coffee on the go.